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Property Management Blog

Published on Sunday, August 23, 2009

Advertizing Real Estate Listings and Rental Property Does Boost Business


If you are a realty agent, then real estate listings are one of the most important things for you. There are several ways to get the best listings. There are multiple streams of leads and programs. You will need to try out a variety of options until you find the one that is right for you. The best option is to choose a marketing strategy and stick to it. If that does not work, you might want to use realty marketing articles. Marketing articles is an effective way to generate listing opportunities. Some agents use articles like a newsletter. This helps to share information.

Communicating regularly with readers will help you connect with your readers better. If you have a good equation with your readers, they will keep you in mind when they buy or sell property. Fliers are also a great way to get listings. A word of advice here – you must not expect a huge sales volume initially. It takes tine to build up a customer base.

There are numerous marketing gadgets that provide the listings for the required push. The Top Three Web 2.0 listing tool that drive prospects to you are

Blogs – If you can blog local property news in town, then you can blog your listings too. You can create an online add with the proper details like the dimensions of the rooms, photos, descriptions and most importantly contact information. You can include some good testimonials. Ask your clients to tell their story as in why they were attracted to the property and how the deal went. Include as much details you want, but avoid fluff. Do not exaggerate. Be honest.

Social Media – Make sure your real estate listings are available to the entire world. Publicizing it is extremely important. Social media is a great platform to broadcast your listings. Along with posting it on your blog and your website, it is important that you tweet it on Twitter and also let your friends on MySpace and Facebook know. There are numerous sites that allow syndication of real estate listings online. You must choose a service that keeps a track of the traffic too. You can gauge the effectiveness of your publicity material by noting the numbers. If the traffic is low, you will need to work on the entire marketing mix.

Single Property Websites – You can create real estate listings hub for each of your seller property. The home buyers can visit the hubs to get consolidated information. An effective single property website will include amenities, property maps, census information, photo tours, area schools, neighborhood services and mortgage calculators.  If you can provide all the information at one single place, then you can be sure to get the undivided attention of your prospect. They will not need to visit other sites for similar information. This is not all. After you have created the hub page, make sure that you spread the word around. You can write a Hub or Squidoo page about the various kinds of property and include the links of the listings.

Once the property is sold, then you need not close the site. You can maintain them and keep adding testimonials. This is an era of communication. So make sure you are good at it if you want to succeed in this line. But the basic criteria are that you need to be honest about your claims. 

Onyx Management Group is a leader in the community association management industry in Greater Philadelphia, Bucks County and Montgomery areas. The company provides a comprehensive suite of services to homeowners associations and developers. The company's expertise, professionalism, and commitment to quality service are second to none which allows associations that partner with Onyx Management Group to experience a better community. 

We provide a full range of property management services including rent collection and leasing as well as maintenance, repairs and renovations when necessary. We offer a superior service with competitive pricing to our clients, the owners of single family Houses, multi-family properties, townhome associations, condo associations, apartment buildings, commercial properties, home watch services

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Author: Web Master

Categories: Property Management




Landlord Knowledge Base

If you’ve ever considered investing in a few rental properties in Philadelphia or Bucks County, PA now might be a good time. Prices are still low in Philadelphia, but have been on the upswing. According to the National Association of Realtors, the median price of an existing home in a US metropolitan area grew 13.7% between July 2012 and July 2013, the latest in a 17-month streak of year-over-year price increases. 

New landlords can choose from properties that are likely to appreciate and a large pool of potential renters.Licensed realtor Pat Mueller cites a few reasons for this trend: “Many families have lost their homes to foreclosure and are entering the rentals market for the first time in years. Mortgages are also harder to get now, so fewer people are qualifying for a new one.”The more skills you bring to the table to get into Houses for Rent in Philadelphia Philadelphia or Bucks County, PA and the more time you have to devote to your properties, the faster you can make a return on your investment. 

But investing in rentals can also be disastrous (or too stressful to be worthwhile) without expertise. Here are three professionals you may consult about your new rental properties, and what you can do to mitigate how much they cost you:Handyman:  You may need to hire a specialist for some work on your rental. If you need new outlets or new pipes, for example, hire an electrician, plumber or licensed contractor. Handymen usually tackle smaller, more manageable tasks, like:

  • Painting and paint removal
  • Drywall repair
  • Minor appliance repairs (fixing a leaky toilet or faucet, among others)
  • Installing tiling or flooring, moldings, windows, doors
  • Refinishing decks, cabinets and other wood items

When You Could Skip It: You could do any (or all) of these projects yourself if you have the time and interest in learning. Of course, this only works if you live relatively close to your rentals and are flexible enough to service them on short notice. And if you’re willing to respond to the occasional 5 AM basement flooding.

Average Savings: Any base rates or costs-per-hour vary from location to location in Philadelphia or Bucks County, PA , but nationally, you can expect to spend an average of $60 to $85 per hour for repair costs. It general costs less to hire an individual handyman than a handyman employed by a company. Expect an additional charge if your job requires a trip to the store for materials.

Resident Property Manager As the owner of a handful of rental properties, you may be able to manage them yourself, but if you want help, a single resident manager would probably be more cost efficient than a property management company. Resident managers may:

  • Serve as a handyman
  • Advertise vacancies in your units
  • Show apartments to prospective tenants
  • Review rental applications
  • Collect rents

When You Could Skip It: Again, the closer you live to your properties and the more spare time you have, the less likely you are to need a manager. The obligations of being a boss will also cut into the time you save on maintenance.

Average Savings: The national median wage for residential managers is just over $25 per hour. Research the wages in your community and adjust according to how much responsibility your manager will take on. 

Real Estate Agent: Once you’ve gotten your financials in order and done your own research on the neighborhood(s) you’re considering, you might contact a realtor to show you potential properties. You can also arrange for a realtor in Philadelphia or Bucks County, PA to show rentals once they’re ready to rent.

When You Could Skip It: It depends. Even if you’re a local, or have thoroughly researched the neighborhood(s) you’re considering, a realtor is a great resource for a first-time rental buyer. Realtors have access to data and statistics not necessarily available to the general public and first-time buyers may not know all the right questions to ask. Using a realtor to fill your Houses for Rent vacancies is less of a no-brainer, depending on your other time commitments or whether you plan to hire a resident manager who could do the same thing.

Average Savings: As a buyer of rental properties, as when buying your own home, sellers typically pay most, if not all, of the buyer’s realtor fees. In this case, Mueller points out there’s little reason not to work with a realtor. For help in filling your units in Philadelphia or Bucks County, PA, the services of a realtor would set you back between 10-20% of the unit’s rent per month.  Mueller recommends interviewing with several brokers before making your final decision to invest into Houses for Rent .

The Bottom Line: As a new landlord, you can’t necessarily control the flexibility of your schedule or the amount (and cost) of unexpected repairs to your properties. Rentals are a long-term investment. However, to maximize profits from your Houses for Rent, new rentals, you can buy close to home and start small. It is best to begin with just one or two properties. This will allow you to maximize the time you spend on your properties’ needs, and minimize the amount you’ll have to pay anyone else.


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