What are some of the basics of real estate marketing? Yes, your house will have a yard sign. Yes, we will hold open houses. Yes, we will create a color brochure for your house. Yes, we will do all the basic marketing steps that everyone else performs… but, we are also a huge fan of Internet Marketing. Why you ask?
We intend to sell your home for the maximum price in the minimum amount of time.
To a certain extent, achieving that goal is a numbers game. We need to create a richly detailed, spectacular listing for your home, and then we need to put it in front of as many potential buyers as we possibly can.
In 2006, more than 4 out of every 5 home-buyers used the web to find their new home. In 2007, the percentage increased even further. In 2008, almost 90% of home-buyers begin their search on the Internet.
The number of buyers who use the Internet to find their next home is increasing daily. The traffic to online real estate marketplaces is sky-rocketing. The power of the web is growing. And we have been able to successfully establish our footprint online so that we are able to tap in to this steady stream of real estate shoppers.
Think about it… you’re currently on our website and reading this page. You found us and so will the potential buyers.
We build better listings
Better listings. What's the big deal? Well, it's simple – many independent studies show that better listings with more photos attract more visitors, they keep buyers looking at your home longer, and they generate more quality buyer leads.
More photos. I understand the power of quality photographs, and will include as many photos as possible to help attract attention to your listing.
More information. Buyers want information. That's only natural – they're trying to make an informed decision about a major purchase. So instead of withholding information about your property, we deliver as much information as possible. Not only does this make your listing easier to find online, and not only does it help ensure that inquiries about your property are serious ones… it can also attract more attention from the buyers who find it.
More power. Our listings always include Google mapping with satellite imagery and many other features to showcase your property at the highest level of professionalism and technological elegance.
We turn more browsers into buyers
Today's buyers expect lightning-fast responses to their emails and inquiries, they expect regular updates, and they expect an impressive, feature-rich website. Not only is our website designed to attract and engage today's buyers, it also includes numerous behind-the-scenes software elements that will help us to sell your home.
Our network is set up to enable buyers to register their preferences and receive listings via email. That means that we may already have dozens of waiting buyers who are looking for the type of property you are offering. As soon as we have completed work on your listing, we will instantly email these matched buyers.
Our website has the ability to send a notification directly to my cell phone if a prospect is interested in your property and inquiring about it. This means that we are able to respond with incredible speed to important potential buyers.
Our software automatically places potential buyers in a communication program so that we are sure to maintain friendly contact with them, encouraging more repeat visits to our website – and more repeat viewings of your listing.
We put your listing everywhere
Not only will your listing get serious advertising on my website and on the websites of all my network partners… We will also push it out all over the web, to the busiest real estate marketplaces online.
Here's a brief list of websites where your listing will be advertised:
• TrendMLS
• PhillyBurbs.com
• Philly.com
• Realtor.com
• Google Base
• The New York Times
• LiveDeal
• Yahoo Classifieds
• CyberHomes
• SecondSpace
• FrontDoor
• Trulia
• Zillow
• Oodle
• Homescape
• Vast
• HotPads
• Condo.com
• CLRSearch
• The Clickable City Directory
• WorldWide-RealEstate-ForSale.com
• NICHE Properties Network
• HouseLocator
• RealEstateAndMortgageFinder.com
• HomesZ.com
• Bilingual Marketing Group
• Craigslist.org
• ActiveRain
• Localism
• … and many others.
We have the advantages
We have researched and subscribed to some of the most effective real estate technology available. This technology is just one of the important tools that allow me to present your property as effectively as possible, and to have it discovered by as many potential buyers as possible.
In modern markets, having a technological edge can make a dramatic impact. We have that edge, and we are looking forward to using it to your advantage.